Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models as early as 2024. Based on this time frame, the device will be part of the iPhone 16 lineup or later.

In his weekly "Power On" newsletter for September 2022, Gurman said it's "likely" that Apple will replace the iPhone 15 Pro Max with the iPhone 15 Ultra this year. But in today's newsletter, he suggested that Apple could release the Ultra as a new high-end, higher-priced model as early as next year.

The report mentioned that Apple may not rename the Pro Max to 'Ultra, but instead add a higher-end iPhone to the two Pro models. Internally, the company has discussed doing so -- potentially in time for the 2024 iPhone launch. "

While it's unclear how the new high-end Ultra model will differ from the Pro and Pro Max, Gurman speculates that the device could feature additional camera improvements, a faster chip, a larger display, and possibly the absence of Lightning. or USB-C, the device is expected to be "more expensive" than the iPhone 14 Pro Max, which starts at $1,099.