Last year's iPhone 13 lowered the price to 5,999 yuan, creating a new sales myth, while this year's iPhone 14 Plus lowered the threshold for a large-screen iPhone by more than 2,000 yuan. When everyone thinks that Apple is "rotten", but in fact, the launch of a cheap and big bowl of iPhone 14 Plus is likely to be the beginning of a new round of market harvesting for Apple.

In the early morning of September 8, Apple held a 2022 autumn new product launch conference and released a new generation of iPhone 14 series, Apple Watch and AirPods Pro. Unlike previous years, this year's iPhone 14/Plus all use last year's A15 chip, and the latest A16 chip is exclusively used by the iPhone 14 Pro/Max.

Since the birth of Apple's A-series chips, this is the first time that Apple has used old chips on its flagship models. The previous iPhone digital series will be equipped with the latest chips, and only the iPhone SE and iPad production lines will use outdated chips. This is due to the fact that the chip manufacturing process has fallen into a bottleneck, and the performance improvement has not been large. On the other hand, it may be related to the shortage of chips.

Of course, Apple's daring to do this is mainly due to its confidence in the market in the second half of the year. It is understood that the iPhone 13 series released last year created Apple's best-selling record since the iPhone 6/6s series. A data report from the statistical agency SA shows that Apple's global sales in the second quarter of this year reached 47.5 million units, the best sales in a decade. The second quarter of 2019 broke an all-time record.

For the market in the second half of this year, Apple holds a more optimistic attitude. According to market news, the current stock of the iPhone 14 series exceeds 34 million units, which is the generation with the largest stock in recent years. According to channel news, the demand for the iPhone 14 series in Apple's channels this year may be stronger than last year.

The first half of the conference was almost occupied by Apple Watch. Apple released the Apple Watch Ultra, a high-end watch priced at 6,299 yuan for professional athletes. It also began to dig deeper and deeper into health and sports, which almost made people At one point I thought it was an Apple Watch launch event. In addition, Apple changed the "bangs" to "digging holes" in the appearance of the iPhone 14 Pro series, the pill screen debuted for the first time, and the Smart Island function was added, taking a step forward in terms of software and hardware collaboration.